Making Feelings (and Soda)

13 May 2013

Joshua Rothman for the New Yorker:

That’s it—that’s what soda really is. The problem for Coke and Pepsi isn’t that SodaStream cuts into sales. It’s that SodaStream demystifies soda. Coke and Pepsi have spent a century teaching us to have feelings about our sodas. SodaStream shows us what those feelings are really made of.

I don’t know much about that. What I do know is that I am rather taken by the ability to craft my own flavors of soda. Homemade vanilla coke? Yes please. More importantly, I am all in favor of demystifying the commercial world in favor of individual choice. Consumers of the world, unite! We have nothing to lose but our chains.