How Not To Advertise

12 Feb 2012

Brent Simmons:

They’re filled with ads and social-media sharing buttons — and more ads. And Google plus-onesies and Facebook likeys. And also more ads. Plus tweet-this-es. Plus ads. (And, under-the-hood, a whole cruise-ship-full of analytics. The page required well-more than 100 http calls.)

I know. You’re shocked, right? Shocked that advertising is happening on these premises.

Step One: get readers.

Step Two: keep those readers.

If you do anything that interferes with step one or step two, you are doing it wrong,